Quick wins for small businesses using free Google tools for business

Techsfind
5 min readApr 9, 2022

Business owners who fail to take full advantage of a variety of Google tools for business may be leaving room for competition.

Small business owners could be unaware of the various free tools available to help them run their business online. Here is a brief guide curated by Techsfind to help a small business owner take advantage of the variety of free and low-cost resources available via Google products.

These popular tools increase the efficiency of small business owners, enabling them to spend less time on administrative tasks and more on revenue-generating activities.

Do you run a business?

Want to grow your online presence?

Read the following article, which offers a valuable list of Google tools that can be helpful for entrepreneurs. And for small-business owners.

Here is a list of Google tools:

Google Ads: Google Ads is an online advertising platform that lets businesses display short advertisements, service offerings, and product listings to users of Google Search and other websites.

Google Analytics: Users can use Google Analytics to identify trends and patterns regarding how visitors interact with their websites.

Google Alerts: Google Alerts is a free Google tool that delivers email notifications on keyword search activity linked to an individual’s topic of interest.

Google Calendar For Business: Google Calendar allows users to keep track of their schedules more efficiently. It also enables users to organize activities and meetings more quickly.

Google docs: Google Docs is a word processor available online for businesses. Users can use the application to create and edit documents and collaborate with other users.

Google Developers: This is a free Google tool for Developers. It provides software developers with tools, platforms, APIs, and technical information. In addition, the site contains how-to guides for using Google developer tools and APIs, as well as discussion forums and blogs for developers who use them.

Google’s Public Data Explorer: Data on population, economic activity, and geographic information from various international agencies and private entities can be found in Public Data Explorer.

Think With Google: Think with Google is a resource for content marketers who want to stay informed and inspired, from high-level insights to compelling statistics and guidance.

Google Feedburner: FeedBurner is a web feed management service that gives digital content creators, such as bloggers and podcasters, the tools to maintain their online pages.

Google Grow My Store: Google Grow My Store is a free tool that assesses a retailer’s website performance and offers suggestions for improvement.

Google PageSpeed Insights: The Google PageSpeed Insights tool assesses a website’s performance and makes recommendations for speeding up the page.

Google Keep: Google Keep is a Google app that lets users make and preserve notes on their computers and mobile devices.

Google, Keyword Planner: The google tool for keywords is, known as the Keyword planner, assists users in deciding the right long-tail keywords for their ads, assesses the popularity of their niche, and estimates ad budget.

Google My Business: Google My Business is a free service that small businesses can use to establish an online presence across Google products such as Maps and Google+.

Google For Retail: Google for Retail is an app designed especially for online retailers. It helps business owners increase engagement, build their brand, and boost revenue.

Google Scholar: Researchers can use Google Scholar, a free online search tool, to find journal articles and other scholarly publications. It is a fantastic resource for finding, researching, and following academic articles and authors.

Google Tag Manager: Google Tag Manager simplifies and streamlines the methods of tracking and managing marketing tags on web pages or mobile apps without having to change the code.

Google Search Console: Google Search console provides a dashboard that gives the search engine’s users information on the status of their site, such as available or unavailable pages, crawling errors, and searches results. Allows users to check whether and where their websites are ranked on Google. Google Search Console is a free webmaster tool that helps website owners, marketers, and SEO experts keep track of their sites’ digital footprint and improve their sites’ ranking.

Google Marketing Platform: The Google Marketing Platform is a set of integrated ad-technology services that help agencies and advertisers reach their target audiences more efficiently across various marketing channels, including search, display, mobile, and video.

Google for Startups: Google for startups helps people build and grow their startups. It recommends useful products to assist startup entrepreneurs in a variety of ways. For example, it suggests Google Advertising and Google Optimize for launching ads and improving ad effectiveness in terms of brand and marketing. Doing so helps digital entrepreneurs build a business and grow revenue while in the early stages of company development.

Google AI; Business owners may use Google AI to apply artificial intelligence to their operations. This enables organizations to run more efficiently and discover new ways to serve clients.

Google Trends: By comparing information, the Google Trends tool helps marketers and business owners to discover what search phrases are popular in different nations and languages.

Gmail: Gmail is a free email service from Google. It is an excellent tool for organizing your business email messages. You can view files and RSVP to events without having to open emails in Gmail. Gmail is also one of the safest email clients, having a function that prevents harmful emails from being sent. You may establish reminders to follow up on messages without letting important information slip through the cracks.

Google Forms: Google Forms is a survey tool that allows users to create a variety of various sorts of surveys. Businesses can use this service to collect email addresses, track event registrations, and get client feedback, among other things.

Market finder: Google’s Market Finder is a free tool that assists you in entering new markets. It provides specific advice on which areas to pursue, how to build up operations, and how to promote those new markets.

Google Sheets: Google Sheets is a web-based spreadsheet application that allows users to create and organize spreadsheets. It contains many of the same functions as Microsoft Excel and the ability to alter fonts and formats. A spreadsheet can also construct charts and graphs based on data.

How useful are the free Google tools for business?

Google provides some of the best tools for businesses and marketers. These tools are simple to use and provide a wealth of free resources, which can be accessed with a single login. For example, Google Business Profile is a simple tool that allows companies and organizations to manage their online presence throughout Google, including Search and Maps. Entrepreneurs can utilize the free Google tools for businesses to have greater control over their business’ online presence.

So now it’s your turn to use the free Google tools for business to manage and promote your online business.

Do you know someone who’s a startup entrepreneur?

It would be helpful to share this post with them.

This article was previously published on https://techsfind.com/google-tools-for-business/

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